Nautilus 1993 March/Nautilus-4-3/Nautilus-4-3.bin/Perspectives/User Groups/MUG News/Apple Contest Rewards "Change

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Apple Contest Rewards "Change the World" Individuals

Contact:
Stacey Byrnes
Apple Computer, Inc.
[phone]

Katy Gillin Boos
Maximum Marketing
[phone]


Apple Contest Rewards Individuals Who Have Helped "Change the World"

The premiere Apple Catalog contest celebrates making the world a
better place.

CAMPBELL, California--January 26, 1993--Making the world a better
place can often seem like an impossible task.  But last month, more
than 2,000 people entered Apple USA's Catalog contest to tell the
company how they've changed the world using their Apple personal
computers.  Of those, ten winners were selected and were awarded
Macintosh PowerBook 145 notebook computers.  The winners range from a
marine biologist who tracks whale sightings and behaviors on his
Macintosh computer to a disabled teacher who uses her Macintosh in
conjunction with an overhead projector to display her lessons where
the whole class can see them.
    The contest was promoted in the premiere edition of The Apple Catalog
which was mailed in October to more than 1 million customers.  The
Apple Catalog, developed to improve Apple's customer service and
enhance Apple's communication with customers, contains Apple
products, accessories, supplies, peripherals, and third-party
products.

The contest winners are:

-- Katherine Anderson, low-income housing development coordinator,
   Ithaca, NY
-- Robert B. Baker, M.D., physician for sexually abused children,
   Bonita, CA
-- James Boulden, childrens' author, Weaverville, CA
-- Barbara Cordell, AIDS grant writer, Nacogdoches, TX
-- Pieter Folkens, marine biologist, San Francisco, CA
-- Jennifer Laurence, student teacher, Tempe, AZ
-- Joseph H. Mondello, AIDS foundation co-founder, New York, NY
-- David B. Phillips, medical device inventor, Annapolis, MD
-- Phil West, executive director, common cause of Rhode Island,
   Providence, RI
-- Susan Wolfe, production coordinator, partnership for Organ donation,
   Boston, MA


"Our goal with Apple computers is to empower users to be their best,"
said Maureen Loeb, manager of the Apple Catalog for Apple USA.
"Judging by the overwhelming response to our 'Change the World'
contest, many Macintosh users are doing just that.  It's gratifying
that we can celebrate their successes through these awards."
    The contest called for customers to send Apple their story of 750
words, together with photographs or samples of their work, by
December 15, 1992.  An independent judging firm evaluated and scored
the entries.  A team of Apple catalog representatives and the Apple
Catalog design firm, Humbert-Clark of San Francisco, then selected
the top 10 winners.  The winning stories will be featured in future
editions of The Apple Catalog.
    The Apple Catalog takes all orders and catalog requests at
1-800-795-1000, 24 hours per day, seven days a week.  Apple Computer,
Inc. is a leading supplier of computers to business, consumer,
education, and government markets in the U.S. and a recognized
innovator in the personal computer industry.  Apple utilizes a network
of multiple distribution channels in the U.S. to serve its broad base
of customers, including computer specialty dealers, computer superstores,
and consumer outlets, which make up the bulk of authorized U.S.
resellers; Apple Education Sales Consultants in the K-12 market;
Campus Resellers in Higher Education, and Government resellers.
Apple received top marks in PC customer satisfaction for 1991 and
1992 from J.D. Powers & Associates.

- 30 -

Apple, the Apple logo, and Macintosh are registered trademarks of
Apple Computer, Inc.   PowerBook is a trademark of Apple Computer,
Inc.


NOTE TO EDITORS:  See attached descriptions for details about each
winning entry.


ATTACHMENT

Jennifer Laurence, Student Teacher
Tempe, Arizona
    While teaching is an attainable goal for many, Jennifer Laurence
was told it was an unrealistic one for her.  Born with muscular
dystrophy, Jennifer has no use of her arms and legs, and only limited
use of her fingers.  But that hasn't stopped Jennifer.  Operating her
Apple Macintosh using a mouse in her lap, Jennifer projects her image
onto a large overhead monitor where her class can see it.  "The
computer is to the handicapped what the wheel has been to mankind.
Every time I start that wheel turning, by introducing students to the
Mac, there is no telling how far they will go...or how many people
they, in turn, will affect."


James Boulden, Author
Weaverville, California
    When a terminally ill hospice patient, asked Jim Boulden to
write something for children that would explain death, Jim and his
wife Brett wrote and published a booklet on their Apple Macintosh
Plus computer.  "Saying Goodbye" won the National Hospice
Organization competition for the best in print.
    There are now 300,000 copies of "Saying Goodbye" in use by more
than 5,000 elementary schools and half of the hospices in the United
States.  Boulden Publishing has now published 14 titles on subjects
as diverse as divorce, drug abuse, self esteem and AID--all produced
on Macintosh computers.


Barbara Cordell, AIDS Grant Writer
Nacogdoches, Texas
    Three years ago, Barbara Cordell met Jerry Permenter, a man with
a dream of helping people with AIDS.  Barbara knew she wanted to help
Jerry's group, the East Texas AIDS Project.  Since then--armed with
her Macintosh computer--she has written more than 15 grants, 12
funded--all for the East Texas AIDS Project.  Thanks to the East
Texas AIDS Project, clients with AIDS or HIV disease now receive
assistance for food, shelter, medicine, lab work, education, testing,
case management, transportation to the doctor and much more.
    "I will keep writing grant proposals on my Macintosh until this
epidemic has ended," says Barbara.  "Together, we truly do change the
world."


Robert B. Baker, M.D., Doctor for Sexually Abused Children
Bonita, California
    In 1983, Robert B. Baker, M.D., was approached by one of his
patients, a child protection worker, who asked if he'd be willing to
work with sexually molested children.  Willing to help, Dr. Baker had
seen 30 children by the end of the first year, and doubled that
number in year two.
    During this time Dr. Baker realized his practice's record-keeping was
not up to the job, and found his solution in a just-introduced Apple
Macintosh 128 computer.
    In addition to keeping his reports on the Macintosh, Dr. Baker
developed a library of anatomic drawings that he could modify to suit
each individual.  "Fortunately, it really was 'the computer for the
rest of us,'╩" says Dr. Baker.  "I absolutely couldn't have done as
much without the Mac."


Joseph H. Mondello, AIDS Foundation Co-Founder, President
New York, NY
    When Joseph Mondello's six-month old niece Tamara and her mother
both died of transfusion-related AIDS in December of 1986, his life
was profoundly changed.  Within weeks, Joseph and his friend Bruce
Detrick started The Tamarand Foundation to bring a colorful roof and
childrens' gardens, music and arts programs to AIDS care facilities.
Their dream started with a telephone and a Macintosh computer.
    Today, Mondello says the Macintosh remains the focal point of
the business side of the Foundation.  "(The) Macintosh is the glue
that holds it all together.  Certainly the Mac is our most important
piece of equipment--we'd really be lost without it."  Has The
Tamarand Foundation changed the world?  "I think we've nudged it a
little," says Mondello.  "And together we have planted some beautiful
seeds.  Only time will tell how they'll bloom and grow."


Katherine Anderson, Low-Income Housing Coordinator
Ithaca, New York
    For 15 years, the Ithaca (New York) Neighborhood Housing
Services (INHS) has worked to ensure that families don't have to
choose between rent and food or mortgage payments and staying warm.
    Since a non-profit organization has few resources, Katherine
Anderson's role as INHS fundraiser is an important one.  Katherine
tracks all of the INHS donors, runs reports, creates personalized
appeal and thank you letters, and edits the newsletter and annual
report--all with her Apple Macintosh computer.
    "We're proud to work for a non-profit and proud of all the
people we have helped to help themselves.  We've changed a lot of
peoples' lives for the better and we've made Ithaca look better in
the process."


Pieter Folken, Marine Biologist
San Francisco, California
    Estimating the number of humpback whales and their movements in
our waters is not an easy task, but it is important.  This
information affects global decisions on the conservation and
exploitation of whales.  Aiding Oceanic Society biologist Pieter
Folken are Macintosh computers.  Each whale sighting is logged noting
behavior, position and other relevant information.  Photographs are
taken of the whales with a lens that keeps track of exposure
information, time and distance.  This information is downloaded into
the computer, simplifying the process of matching whales to records.
The Macintosh also plugs into the shipboard GPS navigation system
which gives location of the whales down to a few meters.
    "In a world suffering from excesses and unrestrained
exploitation of an important co-inhabitant,  the Macintosh is
simplifying a difficult and complex task of returning the oceans to a
productive and balanced ecosystem," says Folken.  "It's not just
changing the world for the better.  It's retaining some of the best
forever."


David B. Phillips, Medical Device Inventor
Annapolis, Maryland
    As a father of four children, David B. Phillips of Annapolis,
Maryland thought there must be a better way to take childrens'
temperature--something better than inserting a glass tube filled with
mercury into their bodies.  So, in 1982 David used an Apple II
computer to invent and develop his now world-renowned FirstTemp
clinical thermometer.  The device, currently used in more than 30
countries, has resulted in numerous "copycat" devices such as the
$119 model now available for home use.
    But Phillips was not content with having just one medical
invention under his belt.  He then designed a device which aids in
rebuilding the extremity blood flow of older people who have
undergone coronary artery bypass surgery.  Now Phillips is working on
developing a new way to detect breast cancer.  He plans to use his
new PowerBook 145 to collect clinical data on site, and perform data
analysis during travel time.


Susan Wolfe
Partnership for Organ Donation
    One third of the individuals now waiting for organ transplants
will die before an organ can be found for them.  And more than 28,000
Americans are waiting for organ transplants, but only about 14,000
transplants could be performed last year.  The Partnership for Organ
Donation aims to change those figures.  The non-profit organization
has used the Macintosh to create educational materials and programs
for organ procurement organizations and hospitals to address the
problem.  According to Susan Wolfe, production coordinator, "We
hope...our future efforts will help change the world for the hundreds
of thousands of people who will benefit from receiving organ
transplants."


Phil West, Executive Director, Common Cause of Rhode Island
Providence, Rhode Island
    When Phil West attempted to vote in Rhode Island and was turned
away because of a technicality with one of the seven separate forms
required for voter registration, he knew there had to be a better
way.  Just six months later, Phil West had designed a new voter
registration form on his Apple Macintosh Plus.  The new form was
adopted by the state and has enabled thousands to register in local
libraries or when they get their driver's license.
    Phil had never used a Macintosh until he came to Common Cause, a
grassroots organization with the mission of cleaning up government in
Rhode Island.  "Throughout the 1992 General Assembly session, we
tracked bills on our old Macintosh Plus and on a new Macintosh
Classic," says Phil.  "In addition to preparing grassroots
legislative updates and 'action alerts,' I used our Mac to prepare
'Suggestions for Lobbying Legislators' and dozens of related
materials to guide new-comers in talking to their legislators."
    Phil says his new PowerBook 145 will be in the State House with
him every day of the new General Assembly session.  "It will move
Common Cause Rhode Island to a new timeliness in bill tracking,
greater accuracy in recording events, and more effective testimony."

END


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